Holly Jirovsky is a middle-aged, stay-at-home mom in Iowa, otherwise known as where style goes to die. In a previous life, she worked in advertising as a writer and also in the publishing industry. She can be found up at midnight poring over fashion magazines with a glass of sangria posing as her editor.
She’s a real mom, just like you. She doesn’t have time on a daily basis to spend carefully choosing what to wear. Her mastery is the quick outfit for real life. She strives for affordability (keeping costs to less than $100), accessibility (these looks can be found your local mall, online or a thrift shop) and Photoshop free pictures.
Head shots by Melanie Kirkpatrick